Democrats are debating the merits of a $20 million ad campaign targeting young men in what could be one of their first big-money approaches to regaining support after President Donald Trump’s resounding 2024 reelection.
The New York Times reported the campaign is tentatively labeled “SAM,” or “Speaking with American Men.” While not fully approved or funded yet, the plan would put the party strategy in front of young men online, even including getting party messaging added to video games.
Democrat pollster Zac McCrary told the Times, “Trump’s numbers seem to be getting worse and worse, and I’m pretty optimistic Democrats will have some real opportunities in 2026.”
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