An outcry from Canadians upset with the decision has forced Earls Restaurants to reverse its plan to source 100 percent Certified Humane beef.
Meatingplace reports that the outcry, which started on social media, led the chain to announce it will still source beef from Canada.
The 100 percent Certified Humane beef plan by Earl’s Restaurants would have required the company to source products from the United States as Canadian suppliers would not be able to keep up with demand.
The company described 100 percent Certified Humane beef as antibiotic and steroid free.
With 59 of the companies 66 locations in Canada, Earl’s Restaurants announced this week “we made a mistake when we moved away from Canadian beef.”
Company officials say the restaurant chain will work with local farms in Canada to build a supply of beef that meets their criteria.
The Canadian Cattlemen’s Association called the company’s apology a “good first step.”
