Ag Secretary Tom Vilsack says USDA is allocating $300 million to 66 organizations under the new Regional Agricultural Promotion Program.
The funds will be used to build demand for American food and farm exports in high-potential markets around the world.
California organizations receiving funding include: Blue Diamond Growers, Almond Board of California, California Cherry Marketing and Research Board, California Fresh Fruit Association, California Olive Committee and California Table Grape Commission.
Vilsack launched RAPP in October 2023, authorizing $1.2 billion in Commodity Credit Corporation funding to help American exporters expand their customer base beyond established markets.
“By enabling U.S. exporters to expand their footprint in diverse and dynamic new markets, RAPP will help make them more competitive and resilient in an increasingly volatile global trade environment,” Vilsack says.
“We know the potential is there, but it takes time and money to grow new markets.”
The funding is designed to focus on regions like Africa, Latin America, the Caribbean, and South and Southeast Asia, where consumer demand and purchasing power are growing.
“USDA is pleased to provide help accessing these opportunities,” Vilsack adds.
