A recent survey finds farmers want control of the data being generated on their farms.
The Survey released this week by the American Farm Bureau Federation, also shows farmers believe that creating a cooperative-style central storage for their data is the best way to enhance its security and maximize its value.
Farm Bureau is a founding member of the Ag Data Coalition, an organization created by several agricultural groups and companies to help farmer’s better store and manage their information in a central location.
Farm Bureau President Zippy Duvall says “this survey also shows that we are on the right track.”
Survey respondents also ranked vendor transparency high among their priorities.
Further, 55 percent of respondents said they did not know if their contracts with vendors indicated they owned or controlled their own data.
