A chicken labeling glossary by the National Chicken Council aims to provide consumers with the facts when it comes to chicken terms and labels.
The glossary was created through the Chicken Check In initiative, a resource for consumers to get the information they are seeking about chicken care.
The new glossary provides fact-based descriptions to a comprehensive set of terms often found on chicken packages on store shelves.
The Council says consumers will gain a better understanding on terms related to type of bird, what chickens are fed, the types of housing chickens are raised in, and more empowering them to make informed, fact-based purchasing decisions.
The glossary comes on the heels of new national survey findings showing that nearly two-thirds of consumers find chicken labels and packaging to be confusing.
Find the glossary online at www dot chicken check dot in (www.chickencheck.in).
