Coca Cola is getting into the milk business through a new company and product called Fairlife. Company officials say the product is super nutritious milk that’s great tasting and provides people with a better source of nutrition.
Fairlife is also filtered for more protein and calcium and less sugar.
Company officials believe Fairlife is set to be a game-changer in the dairy category and is being launched by a passionate group of family-owned dairy farms.
The Coca-Cola Company's Minute Maid Division is distributing that milk.