Calling it a “sweeping plan to produce real food,” Campbell’s announced they would only purchase antibiotic-free chicken in the future.
Meatingplace Dot Com says the company wants to set “the standard for transparency in the food industry,” and feels this will give their consumers more of a “direct connection to their food.”
The company’s business goal is to diversify its portfolio of offerings with what it calls “fresh, healthful, and organic foods.”
The Camden, New Jersey-based company will transition to antibiotic-free chicken in its products, and that process is expected to take roughly the next few years.
To track the results of their efforts, Campbell’s has developed the “Campbell’s Real Food Index.”
The goal is to track the progress the company is making in its food plans, including goals of removing artificial flavors and colors from its North American products by the deadline of 2018.
CEO Denise Morrison said the goal is for their foods to “always be safe, delicious, and available at a fair price.”
