U.S. Secretary of Agriculture Brooke L. Rollins just announced details of a new national public awareness campaign to inform meat, poultry, and egg producers about the “Product of USA” voluntary labeling standard.
The new standard went into effect on January 1, 2026, and increases consumer understanding of what the label means.
USDA Secretary Rollins says “Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust.”
She goes on to say “This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.”
