U.S. Cotton Trust Protocol Campaign

 

American cotton growers now can join the U.S. Cotton Trust Protocol, a new standard for verifying the sustainability progress of U.S. cotton.

As consumers continue to demand eco-friendly products, enrolling in the Trust Protocol will help growers ensure markets for their cotton by verifiably demonstrating the sustainability record of American cotton in the global market.

Protocol President Gary Adams says, “growers will now be able to better document their current sustainability programs using a quantifiable, digital platform and that data is assessed and verified by a third-party audit.”

The Protocol helps U.S. growers document and showcase their land management and environmental stewardship practices while helping them achieve continuous improvement related to environmental sustainability measurements.

Each participating grower commits to documenting and tracking their progress toward improving soil carbon health while seeking year over year reductions in soil erosion, overall land use, energy consumption and greenhouse gas emissions.

By 2025, the Trust Protocol seeks to have more than 50 percent of all U.S. cotton registered as Trust Protocol Cotton.