Thinning is winning in the snack aisle, as food companies introduce thinner, crispier cookies and crackers.
Consumer demand has driven this trend – according to market research by Global Consumer Insights.
The New York City-based company found that portion control is most popular in North America as a means of managing weight and staying healthy.
A thinner cookie means you can eat more for less or the same amount of calories as the original cookie.
There are two trends at work- consumers opting for healthier food choices, and a shift in how Americans are eating today.
In our busy lives, we are becoming a nation of grazing snackers –shifting away from traditional meal times.
Consumers want both indulgent and healthy options – inspiring new products with healthier ingredients, smaller serving sizes and thinner varieties.
